I’m reading a couple of good books right now that are business-related. Or at least related to my business which is owning and helping others who own businesses utilize the Web.
One of them is a book I read a while ago and am now reading the latest edition (the hardcover is orange), The Four Hour Work Week by Timothy Ferriss. It’s primarily helpful for business owners although there are many things that an employee would find helpful as well. The book explains how you can significantly reduce your work week by following a number of strategies.
One of the ways for example, is to outsource all your administrative and repetitive tasks to cheap, but reliable overseas labor. The way Ferriss explains how smart, useful and easy it is to do, it will make you wonder why you haven’t been doing it all along. The book, and the updated version I’m reading now are a fantastic source of new ideas, strategies and paradigms. And there are a number of good suggestions for utilizing the Web to help save you time. In the latest edition Ferriss actually explains how you can even outsource most of your email reading!
Another really interesting book I’ve been slowly reading is called Yes We Did! An inside look at how social media built the Obama brand by Rahaf Harfoush. This book explains how Obama’s campaing was aided by online, social media efforts done by a team dedicated to that end. Whether you like his politics or not, you can’t argue with his extremely impressive ’08 campaign and win. This book sheds some light on how they did it in the Web 2.0 world.