I have had more time to use Twitter and to research and try new ways to utilize it for marketing. Now I feel that Twitter is indeed worth the time. If used properly it can definitely help with your marketing efforts. It is not an end-all marketing silver bullet or panacea. Instead, it could make a good addition to your social media marketing toolbox. Here are ten excellent ways to use Twitter for marketing:

  1. Use it to promote new pieces of content you or your company create to drive traffic to your site. From online articles to blog posts or from videos to webinars, each time you add something to the Web that is of value, tweet about it and include a link. (Most people on Twitter use www.TinyURL.com to take a long URL and make it short.)
  2. Use it for learning new marketing ideas, strategies and techniques. If you follow the right people, and you have to be picky about who you follow, you’ll get pointed to a good amount of useful tutorials, videos, e-zines and other things that teach you about marketing.
  3. Use it to get new customers. Use Twitter’s search to find people who may be interested in your product or service.
    • There are many ingenious ways to search for people on Twitter. For example, if you sell red widgets you could go to http://search.twitter.com and find people who have tweeted specifically looking for red widgets. To do this, type the following into the search box: red widgets ?
    • You’ll notice a lot of the results will be of others selling red widgets. These ones will all obviously have links in them to direct people to the site they’re selling red widgets on. To weed these people/tweets out, use the negative sign like this: -http red widgets ?
      Since every link has ‘http’ in it, using the negative sign in front of it will cause your search results to not include any tweets with links in them.
  4. Use it to build your email list. Use Twitter’s search to find people who may be interested in the monthly newsletter you send out to your opt-in house email list. Invite these people to join.
  5. Utilize Twitter plugins or add-ons such as TweetMyBlog or The Twitter Updater, which both automatically make tweets of every new blog post you publish. Also check out TwitThis. When visitors to your website click on the TwitThis button or link, it takes the URL of the Web page and creates a shorter URL using TinyURL. Then visitors can send this shortened URL and a description of the web page to all of their followers on Twitter. Finally, look at TweetLater, a service that allows you to write lots of tweets at once and then schedule them to go out over time.
  6. Use it to build buzz about an upcoming product or website launch.
  7. Use it to better brand yourself or your business. Remember, when someone wants to learn more about you or your company, they are increasingly using sites like Twitter for research. You could easily use Twitter to establish yourself as an authority in your field.
  8. Use it to update followers on breaking news regarding your company. If your company is mentioned in a new article, tweet about it and include a link to the article. Or if you’re at a conference or trade show, you could tweet what you’re doing and invite people to visit you in person.
  9. Use it for business networking, master-mind groups (see Napoleon Hill), and getting yourself seen by high-profile people in your industry.
  10. Use it as an instant messaging system to keep your and your team on the same page during projects. This is especially useful for those who work with teams spread out in different cities or countries.
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